
These days, it’s very common for journalists to use AI tools in their work. Still, many of us don’t talk about it openly. Some fear it might make people question our skills or doubt the originality of our work. But I believe that AI should be seen as just another helpful tool, one that can boost our speed and productivity in many ways, without taking away our unique voice, style, or ideas.
The real power of AI is in helping us automate repetitive tasks so that we can spend more time thinking deeply about the stories that matter. Used thoughtfully, it lets us focus on what truly sets our work apart, our perspective and critical thinking.
In today’s article, I want to talk about Perplexity AI and how journalists and writers like us can get the most out of it. My aim is to give you a clear, practical understanding of how this amazing tool can support your work, without ever getting in the way of your creativity or originality. Here are some of the ways I’ve begun using it:



















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